UI/UX designer
UX/UI & Brand Identity Designer

designer with a
marketing background

Hello, I’m Svitlana, a designer based in Warsaw, Poland. I create thoughtful and effective designs. Every element plays a role in telling the brand's story.

Svitlana Zhylenko

My process starts with research and ends with usability testing to ensure the design works well. I rely on data to make informed decisions and improve user experience.

Programs

Figma
webflow
Hotjar
Google Analytics
Photoshop
Illustrator
After Effects

Experience

UI/UX & graphic designer
hotchili digital
Poland, Warsaw
04. 2025 — now
generated AI-content
designed landing pages & email templates
created motion graphics for campaigns
developed visuals for digital ads across platforms
UI/UX & Brand identity designer
Freelance
Poland, Warsaw
01. 2023 — now
conducted UX audits for global clients
delivered landing pages
designed mobile & web interfaces
created brand identity
volunteered design work for Ukrainian NGOs
UX/UI designer
ApiX-Drive
united states
09. 2023 — 09. 2024
created landing pages and branding assets
designed digital campaigns
led market research
UI/UX, Graphic, Web designer
Aquael — aquarium equipment
Poland, Warsaw
01. 2022 — 12. 2022
designed landing pages & rich content
created mobile & web applications
led branding & redesign for digital use
designed print marketing assets
Marketing designer
Kratos — security services
Ukraine, Kharkiv
10. 2020 — 02. 2022
analyzed site traffic (Google Analytics, call tracking)
measured Usability with Hotjar
designed internal website and external web assets, ad campaigns
Marketing specialist
SPAR — food-retail
Ukraine, Kharkiv
07. 2018 — 09. 2020
creating ad campaigns and adaptation campaigns of SPAR International for Ukrainian market
SMM-promotion on Instagram, Facebook
calculation and reporting on shares
graphic design (POSM, stickers for TM, outdoor)
managed mobile app concept and design
conducting market research

Education

UI/UX design course
Lemon school
2022, offline
Master’s degree
Kharkiv National University of Economics, Marketing
2018-2019, offline, full-time
Bachelor's degree
Kharkiv Trade & Economics Institute KNTEU, Marketing
2014-2018, offline, full-time