UI/UX designer
UX/UI & Brand Identity Designer

designer with a
marketing background

Hello, I’m Svitlana, a designer based in Warsaw, Poland. I create thoughtful and effective designs. Every element plays a role in telling the brand's story.

Svitlana Zhylenko

My process starts with research and ends with usability testing to ensure the design works well. I rely on data to make informed decisions and improve user experience.
Brand identity designer

Selected Works

Brand Identity / UX Audit / Landing Pages / Web & Mobile Apps / Rich Content /  Motion Design /UX Research

brand identity, landing for an educational platform
mobile app
telecom

Kyivstar — 89% Faster Access to Personal Offers in mobile app

landing
branding
pet toys ecolines

ecomfy — brand identity, landing for a pet toys ecolines

landing page to present pet food
landing
pet food

Comfy appetit — landing page to present pet food

mobile app
branding
transliteration

litiluism — brand identity and app for a runes transliteration

Programs

Figma
webflow
Hotjar
Microsoft Clarity
Google Analytics
Photoshop
Illustrator
After Effects

Experience

UI/UX & Brand identity designer
Freelance
Poland, Warsaw
01. 2023 — now
conducted UX audits for global clients
delivered landing pages
designed mobile & web applications
developed responsive websites
with CMS
created brand identity
volunteered design work for Ukrainian NGOs
UX/UI designer & Webflow Developer
ApiX-Drive
united states
07. 2025 — 12. 2025
09. 2023 — 09. 2024
designed landing pages
developed responsive websites in Webflow
set up CMS Collections in Webflow
created social media templates, designed digital campaigns
conducted market research
UI/UX & graphic designer
hotchili digital
Poland, Warsaw
04. 2025 — 07.2025
generated AI-content
designed landing pages & email templates
created motion graphics for campaigns
developed visuals for digital ads across platforms
UI/UX, Graphic, Web designer
Aquael — aquarium equipment
Poland, Warsaw
01. 2022 — 12. 2022
designed landing pages & rich content
created mobile & web applications
led branding & redesign for digital use
designed print marketing assets
Marketing designer
Kratos — security services
Ukraine, Kharkiv
10. 2020 — 02. 2022
analyzed site traffic (Google Analytics, call tracking)
measured Usability with Hotjar
designed internal website and external web assets, ad campaigns
Marketing specialist
SPAR — food-retail
Ukraine, Kharkiv
07. 2018 — 09. 2020
creating ad campaigns and adaptation campaigns of SPAR International for Ukrainian market
SMM-promotion on Instagram, Facebook
calculation and reporting on shares
graphic design (POSM, stickers for TM, outdoor)
managed mobile app concept and design
conducting market research

Education

Mobile interfaces
advanced course
Projector
2026, online
UI/UX design course
Lemon school
2022, offline
Master’s degree
Kharkiv National University of Economics, Marketing
2018-2019, offline, full-time
Bachelor's degree
Kharkiv Trade & Economics Institute KNTEU, Marketing
2014-2018, offline, full-time
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